Macy's Marketing Expands Diversity and Inclusion

To win and retain customer loyalty, it is imperative that we reflect the range of diverse customers we serve in our marketing practices.


Asian Pacific American Heritage Month -
Macy's Store in Flushing

In the highly competitive retail environment, our brand messages must reach and resonate with our diverse customer base. Our customers must see themselves represented—in our workforce, advertising, marketing campaigns, special events, publications, the communities we serve, and the organizations we support.

For Macy’s, Inc., inclusion is a business imperative and an integral part of our values.

 

Thoughts On Diversity

"At Macy's, multicultural marketing is more than a program or a strategy, it's a belief and the core of our marketing department and it is who we are today. Diversity is evident in our culture and it translates into our advertising, events, causes and forums that educate and celebrate our very diverse customer base."Kristyn Page <br />Director, Diversity Strategies <br />Macy's, Inc.Kristyn Page
Director, Diversity Strategies
Macy's, Inc.